Best Email Marketing Tips: 3 Monster Solutions to Beef Up Your Email Marketing ASAP
Your email marketing system may likely be your most productive effort. Chances are there is room for improvement. A few modifications can deliver an even better ROI and let’s face it, there’s not much that’s better for building relationships and generating sales than email marketing. Let’s have a look at 3 of the best email marketing tips that will help you quickly amplify your email marketing.
- Coordinate it With Your Publishing Calendar
Do you have an editorial calendar? It is a plan and schedule for your content. An editorial calendar charts the topic for every single blog, short article, report, or other content piece. When you decide to publish the piece, it also identifies the goal for that piece of content. In reality, your email marketing strategy should be aligned with your content.
Look at your editorial calendar and formulate a complimentary email marketing plan. If you are blogging about how to get more sleep next week then your email communication might comprise of a list of products that support good sleep.
2. Work With a Template and Establish a Consistent Feel and look
If you currently have a template and use it for your email messages, great. Still, it’s time to refresh that template. Change the header, add interest or usefulness to the buttons and links. Seek out ways you can improve the reader experience.
Consider creating one if you do not presently have a template for your email messages. Your email messages should ideally reflect your brand. Your readers also need to know what to expect. If you provide a consistent format, they’ll feel more invested in the material. Moreover, when you do send the periodic broadcast message for special announcements then it will grab their attention because it looks different from your standard newsletter.
3. Split Test Headlines And Your Calls To Action
This is quite possibly the single best email marketing tip you could ever receive as it will have a direct effect on your profits immediately. If you’re not split testing then you are losing out on a valuable aspect of email marketing.
Knowing what headlines have a higher open rate helps you increase your open rates. And discovering the types of calls to action that motivate clicks helps you improve your conversions, sales and profits. Split testing doesn’t need to be difficult. You can simply divide your email list in half and send one email message to each half. Both halves will receive different headlines. The headline with the best open rate wins.
Consider investing in an autoresponder that offers the ability to send messages based on actions. You can send a follow up message to all of the people who click on a link in your newsletter. Follow up messages generally have good performance numbers and they help you learn more about your prospects.
Email marketing is a worthwhile investment in terms of both time and money. Test and track your activities so you can boost both. By putting in the time to implement these 3 best email marketing tips into your business you will discover how easy it can be to dramatically increase your profits in a very short amount of time.
* * *
Try professional campaigning software for free. See if it makes a difference in your efforts.
Email Marketing – 8 Tips How NOT to Get Your Advertisement Read
Email marketing is one of the most effective marketing methods available – if done correctly. With the recent wave of email viruses going around, people are becoming more reluctant to open email from strangers, including me.
With that in mind, here are some highly effective methods to get your advertisement, that you worked so hard on, sent straight to my trash folder:
– If your email address looks like gibberish or appears to be coded as in x748cJhb@adomain .com, cBGtTnfP@anydomain .com, jt12355@anydomain .com, or 68340224@anydomain .com, I don’t know you – TRASH!
– If your email address is friend@anydomain .com or addressed to friend@mydomain .com, I don’t have any friends by the name of “Friend” and my name is “Edward” so I don’t know you and you obviously don’t know me. – TRASH!
– If your email subject begins with “ADV”, or “URGENT” or Re: to a subject I never sent – TRASH! I’ll take my chances not reading those “urgent” emails.
Ok, your ad has initially made it pass my “trigger-happy” delete finger and didn’t get tossed immediately in the trash. Good deal, but still not there yet. Here’s how to get your ad tossed in the trash after it’s been opened but still not read:
– If your email requires me to write you via “snail mail” or call you (long distance at that!) to be removed from your list – TRASH! I don’t want anything to do with you if I have to spend money to request removal from a list I shouldn’t have been on in the first place.
– If your email begins with “Thank you for sending information on your money making opportunity, now look at mine…” – TRASH! If I’m a responsible emailer, I KNOW who I sent information to. If I can’t remember, I must be a spammer.
– If anywhere in your email, you have a statement that begins with “This email is not spam…” – TRASH! If you have to say it, then it’s spam!
– If anywhere in your email, you have the statement that’s similar to “Under Bill s.1618 TITLE III passed by the 105th U.S. Congress this letter cannot be considered spam…” – TRASH! Again, if you have to say it, then it’s spam! Do your research. The bill never passed. Also, last time I checked, U.S. laws don’t apply to other countries.
There you have it. Eight effective techniques to NOT get your email advertisement read. Use them wisely and best of luck!
by Edward Gause
Start a free trial
* * *
How Email Marketing Can Assist Your Business Achieve New Heights
by Sanjay Joshi
After becoming well versed with the automated procedure of email marketing, it is high time you chip in for the testing part of your email marketing campaigns. The main motive should be how to appeal to the penchants of the customers so that they are really tempted to open the email and read it.When it comes to email marketing, you should also reckon the potential of email triggers when it comes down to acquiring new customers and generating leads.
A lot of organizations from all across the globe are increasingly inclining towards the World Wide Web after apprehending its immense potential for their business success. If you too are thinking about internet marketing to escalate your online presence, let me tell you, internet marketing is virtually incomplete without the inclusion of email marketing. The World Wide Web is the best place to research about various facades of Email marketing and the service providers which excel in this niche industry segment.
Mostly emails are sent to promote business (products and services) on a direct level to the customers which also entails informing customers about various insights, cross-sell supplementary services and endow them with discount coupons. Email marketing more often than not is not intended to successful campaigns. This is largely due to the fact that there is a very low level of amalgamation between email marketing campaigns, databases and web portals. This process I not done aptly can cost the firm applying these marketing formulae loads of time, resources and money.
Well let us look into how the email marketing campaign can assist a specific business gain higher ROI (return on Investment). Foremost reason to employ email marketing is the efficiency of this approach and its ability to amalgamate email marketing services tools with website and database. This might seem pricey at first but in the long run it will surely make your hard earned money work for you. When it comes to email marketing, you should also reckon the potential of email triggers when it comes down to acquiring new customers and generating leads.
What will set you apart from your nearest competitors is the way you deliver pertinent information; this is largely because today’s advanced epochs call for instant gratification to their varied needs. The capability to trim down the resources made use of for an email marketing promotion will lessen the campaign cost substantially. If done the right way, email marketing can place your brand’s image on the mind of the end user in a way which will lead to lower acquisition cost.
After becoming well versed with the automated procedure of email marketing, it is high time you chip in for the testing part of your email marketing campaigns. The main motive should be how to appeal to the penchants of the customers so that they are really tempted to open the email and read it. Better click through rates certainly makes certain that ROI also increases. The main advantages of bringing into play email marketing campaigns are as follows: – it enhances the web site traffic and rope in new leads.
It also takes care of existing clients and also keeps the end users updated on the plethora of services and products. We haven’t yet told you the most relevant part which is that email marketing also strengthens the relationship between the service provider and the end user. Yes and how could we forget that email marketing campaigns help in promoting and building brand awareness of your business.